About PhD in Marketing

PhD Marketing course stands for PhD Marketing. According to hbs.edu, "The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers."

PhD Marketing course is a discipline that falls under the umbrella term of PhD. The discipline deals with imparting to students the knowledge of Marketing literature, structure, and the skins needed to analyze and evaluate the market.

Eligibility Criteria for PhD Marketing

Students interested in pursuing a PhD in Marketing should be aware of the eligibility requirements as well as all route information. To be eligible for the program, college students must have a post-graduate diploma in Marketing or an MBA from a recognized college.

Furthermore, many faculties and universities hold preliminary exams to qualify students for publications such as GATE and CSIR net. Other colleges, on the other hand, require students to have at least a 55% in their post-graduation, in addition to overall performance evaluation during personal interviews. There is no upper age limit for this route.

PhD Marketing Admission Process

The admission procedures followed in the Indian universities for admission to Ph.D. Marketing are given below.

Merit-Based Admission

The step-wise procedure for merit-based admission is as follows:

Step 1: Students have to register on the official website of the college/university.

Step 2: Fill the application form with your correct details.

Step 3: Students will be called for a personal interview round based on their score in the qualifying examination.

Step 4: On meeting all the eligibility criteria, a student will then be offered admission to the Ph.D. Marketing course.

Entrance Based Admission

Most of colleges and universities offer admission to PhD Marketing on the basis of entrance exams like GATE, UGC NET etc.

The step-wise procedure for entrance-based admission is as follows:

Step 1: Students have to register on the official website of the college/university.

Step 2: Fill the application form with your correct details.

Step 3: After examination, a cutoff list will be released on the official website. Seats will then be allotted to the candidates based on their scores in the entrance exam.

Step 4: Some colleges and universities also conduct personal interviews and group discussion rounds for admission to this course.

Step 5: On meeting all the eligibility criteria, a student will then be offered admission to the Ph.D. Marketing course.

Syllabus of PhD Marketing

Although the PhD in Marketing program syllabus varies from college to college, it mostly consists of some common foundation courses that students can select based on their interests.

1. Marketing Modules
2. Consumer Behaviour Theories
3. Brand and Product Management
4. Marketing Management
5. Retail Management
6. Public Policy
7. Marketing Policy
8. Statics
9. Research Methodology

Types of PhD Marketing

Aspirants can pursue the PhD Marketing course in the full-time or part-time mode. Below are the types of PhD Marketing courses in detail:

Full-Time PhD Marketing

A three-year full-time PhD Marketing program is typical. Students are required to attend classes, submit assignments, and take exams on campus during this time. Students gain more exposure, experience, and knowledge by interacting directly with colleagues and faculty when enrolled in a full-time PhD Marketing course.

Part-Time PhD Marketing

Students who are unable to attend regular classes are eligible for the part-time PhD Marketing program. Part-time courses can be weekend, evening, or online, depending on the type of course. The benefit of pursuing a part-time PhD Marketing degree is that students can do so alongside work, research, or other activities.

Distance PhD Marketing

There are both national and international colleges that provide marketing distance education as well as a PhD program. Before applying, check to see if the PhD program has a valid program structure. Many times, a PhD in Marketing obtained through distance education is not accepted in many fields.

Popular Entrance Exams for PhD Marketing

1. GATE
2. CSIR NET
3. UGC NET
4. ICMR JRF

How to Prepare for a PhD Marketing Entrance Exam?

If a student wants to pursue a PhD Marketing course, he/she has to clear the entrance exam and while preparing for the PhD entrance examination, students should keep some important tips mentioned herewith so that they can prepare for the exam properly and can clear the qualifying examination easily with good scores.

Practice: Practising regularly is very important to prepare for a PhD Marketing program. Make time every day just to practice everything that you've been taught during classes. If you're studying correspondence try to spend more time on practicing all the problems and derivations.

Revision: Revising the previous year's question papers will help you know the question paper pattern and help you understand different types of questions. Question papers give a lot of insight into different types of questions.

Follow Reference Books: Checking out different reference books will help you to know different ways to solve the problem easily. Keep referring to different books until you are comfortable with one.

Feedback: Get immediate feedback for every topic you learn as well as every practice exam that you take because this combined analysis will help your expert trainer spot flaws in your learning style and suggest remedies.

Exam Pattern: The exam Pattern is planned in such a way that it measures applicants' verbal reasoning, quantitative reasoning, critical thinking and analytical writing skills that have been developed over a long period of time and are not related to a specific field of study but are important for everything.

Job Prospects and Career Options after PhD Marketing

After getting a degree in this field, a candidate can get a variety of jobs to choose from. It will be easy for them to work for the government and private organizations and many other sectors. They can also choose to teach as a professor or a lecturer in colleges or universities.

PhD Marketing degree holders can find employment at academic institutions and in high-level research and development positions in industry and other institutions.

PhD degree holders in Marketing seek positions in various sectors as Professor, Brand Manager, Marketing Manager, Marketing Executive, Deputy Manager etc. 

• Teacher/Lecturer
• Marketing Manager
• New Product Manager
• Brand Manager  
• Deputy Manager

Future Scopes of PhD Marketing?

PhD degree is a doctorate-level degree and is the highest educational degree one can earn in the country. Generally one does not pursue further studies post-completion of the PhD Marketing degree.

Employability is high and graduates are hired quickly upon completion of their degree in high-paying job profiles. With this knowledge, there is no limit to learning and knowledge.

They have teaching jobs in colleges/universities after this course and then clear the UGC-NET exam required to become a permanent lecturer.

They have many jobs in various areas like Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Executive, Resident Marketing Executive, Marketing Manager etc. 

• Students can also opt for a DSc (Doctor of Science) degree in any related field. 
• After gaining adequate experience in the related field, a PhD Marketing degree can work in various govt. and private organizations. 
• Once you finish your PhD you can also be qualified for a lecturer post in Marketing and also to teach in colleges and universities with UGC scales.