Post Graduate Diploma in Marketing Management

A postgraduate diploma in marketing management is a 2-year training-based program on marketing management. Marketing management involves setting up goals and strategies to be used in sales, communications, and business development. 

Students can get admission in the course only after completing a bachelor's degree in any discipline from any recognized university with a minimum of 50% marks at the graduation level. Admission to some of the institutes is done after clearing the entrance tests conducted by the University or through MAT/ CAT test scores.

Post Graduate Diploma in Marketing Management: What is it About

Marketing managers face one of the biggest challenges in today’s world, to make marketing plan in such a way that it delivers optimum and cost-constructive results. Post Graduate Diploma in Marketing Management helps in better understanding of marketing by practically applied in the corporate world.

This program helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and public relations, segmentation, targeting, customer relationship management, and Global Marketing Strategy.

Successful Post Graduates can get work in the areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.

Post Graduate Diploma in Marketing Management: Eligibility

Applicants must follow the below mentioned eligibility criteria in order to apply for the course:

Students must possess Bachelor’s degree in any discipline from recognized university or equivalent degree recognized by Association of Indian Universities with minimum 50% marks in it.

Candidates having minimum 2 years of work experience, in addition, are also eligible to apply.

Post Graduate Diploma in Marketing Management: Admission Process

Admission in the course is directly based on the marks obtained by the candidate in the Graduation. Admission in some of the institutes is done after clearing the entrance exam such as MAT/ CAT followed by Personal Interview and Group Discussion.

Some of the entrance exam conducted in the country for admission to this course:

MAT – Management Aptitude Test conducted for admission in Management/ Post-Graduate Diploma Management programs. MAT Exam is conducted four times a year i.e. February, May, September and December.

CAT – Common Admission Test is conducted for getting admission in various Management programs. The examination is organized in the month of November. Quantitative Ability, Reasoning, Reading Comprehension, Verbal and Non-verbal Communication are some of the skills tested in the exam.

Syllabus of Post Graduate Diploma in Marketing Management

Semester I

Management Theory and Practice

Organizational Behavior

Business Economics

Corporate Social Responsibility

Information Systems for Managers

Business Communication

Semester II

Marketing Management

Financial Accounting and Analysis

Essentials of HRM

Strategic Management

Business Statistics

Business Law

Semester III

Brand Management

Consumer Behaviour

Marketing Strategy

Customer Relationship Management

Sales Management

International Marketing

Semester IV

B2B Marketing

Services Marketing

Integrated Marketing Communications

Marketing Research

Business: Ethics, Governance & Risk

Project

Post Graduate Diploma in Marketing Management: Career Prospectus

Marketing is an integral part of an organization. Marketing postgraduates play an important role in analyzing the competition, identifying customer’s behaviour, their needs and develop a business strategy accordingly.

Successful postgraduates can go for the sales profile if they have extraordinary communication skills. More creative persons can opt. for writing and advertising.

Marketing Executive

Marketing Manager

Market Research Analyst

Brand Manager

Advertising Manager

Marketing Communications Manager

Sales Manager