MBA Executive in Marketing About

The MBA Executive in Marketing is designed for professionals seeking to advance their careers in marketing and management. This program combines strategic marketing concepts with business management skills, focusing on areas such as market research, brand management, digital marketing, and strategic planning. It is ideal for those looking to move into leadership roles within marketing departments or related fields. Candidates aspiring to pursue the MBA Marketing Admission 2023 course must have 50% marks in graduation and valid scores in CAT, ATMA, MAT or any other national-level MBA exams. The admission process in top MBA marketing colleges such as IIMs and IITs starts after CAT results i.e. during the month of January. Some of the top MBA in Marketing colleges include Great Lakes Institute of Management, NMIMS, IIT Roorkee, etc. Indian Institute of Digital Education (IIDE) is one of the popular training institutes that offers an MBA in Marketing program.

Why Study of MBA Executive in Marketing

Specialized Knowledge: Gain in-depth knowledge of marketing strategies and practices.

Career Advancement: Prepares you for senior management and leadership roles in marketing.

Networking: Connect with industry professionals and peers.

Comprehensive Curriculum: Covers both general management and advanced marketing topics.

Admission Process for MBA Executive in Marketing

Application: Submit the application form with the required details.

Entrance Exam: Some institutions may require entrance exam scores.

Work Experience: Provide proof of professional experience.

Interview: Shortlisted candidates may need to attend a personal interview.

Selection: Based on academic background, work experience, entrance exam scores, and interview performance.

Eligibility Criteria of MBA Executive in Marketing

Educational Qualification: A Bachelor's degree in any discipline from a recognized university.

Work Experience: Typically, a minimum of 2-5 years of professional experience in marketing or related fields is required.

Entrance Exams: Some institutions may require scores from management entrance exams like GMAT, GRE, or their own entrance tests.

English Proficiency: Non-native English speakers may need to provide TOEFL or IELTS scores

How to Apply for MBA Executive in Marketing

Research: Identify institutions offering the program.

Check Eligibility: Ensure you meet the eligibility criteria.

Prepare Documents: Gather necessary documents such as academic transcripts, work experience certificates, entrance exam scores, and English proficiency test scores (if applicable).

Submit Application: Complete and submit the application form along with the required documents.

Attend Interview: If shortlisted, attend the interview.

Final Admission: Upon selection, complete the admission formalities and pay the required fees.

Syllabus for MBA Executive in Marketing

Semester 1

Principles of Management

Fundamentals of Management

Organizational Behavior

Leadership and Decision Making

Marketing Management

Marketing Strategies and Planning

Consumer Behavior

Product and Brand Management

Financial Management for Marketers

Financial Planning and Analysis

Budgeting and Forecasting

Marketing ROI and Performance Metrics

Business Communication

Effective Communication Skills

Report Writing and Presentation

Interpersonal Communication

Research Methodology

Research Design and Methods

Data Collection and Analysis

Report Writing and Presentation

Semester 2

Market Research and Analytics

Research Methods and Techniques

Data Analysis and Interpretation

Consumer Insights and Trends

Digital Marketing

Digital Marketing Strategies

Social Media Marketing

Search Engine Optimization (SEO) and Pay-Per-Click (PPC)

Strategic Marketing

Strategic Planning and Implementation

Competitive Analysis

Innovation and Change Management

Consumer Behavior

Psychological and Sociological Aspects of Consumer Behavior

Buying Decision Process

Consumer Segmentation

Human Resource Management for Marketers

Recruitment and Selection

Performance Management

Training and Development

Semester 3

International Marketing

Global Marketing Strategies

Cross-Cultural Marketing

International Market Entry Strategies

Integrated Marketing Communications

Advertising and Promotion Management

Public Relations and Corporate Communications

Media Planning and Strategy

Sales Management

Sales Strategies and Techniques

Sales Forecasting and Planning

Relationship Management and Customer Retention

Product Development and Innovation

New Product Development Process

Product Lifecycle Management

Innovation Strategies

Semester 4

Luxury and High-End Marketing

Marketing Strategies for Luxury Brands

High-End Consumer Behavior

Brand Positioning and Management

Crisis Management in Marketing

Managing Brand Reputation

Crisis Communication Strategies

Recovery and Rebuilding

Capstone Project

Real-world Project Addressing a Specific Marketing Issue or Opportunity

Research, Analysis, and Presentation

Implementation and Recommendations

Internship/Industry Project

Practical Experience in a Marketing Role or Department

Application of Theoretical Knowledge

Industry Exposure and Networking

Thesis/Dissertation (if applicable)

In-depth Research on a Chosen Topic

Comprehensive Analysis and Findings

Final Presentation and Defense

Future Scope of MBA Executive in Marketing

Leadership Roles: Advance to senior management and executive positions within marketing and related fields.

Consultancy: Provide expert advice on marketing strategies and business development.

Academic and Training: Become a trainer or educator in marketing management programs.

Global Opportunities: Work with international companies and global markets.

Career Options for MBA Executive in Marketing

• Marketing Manager
• Brand Manager
• Market Research Analyst
• Digital Marketing Manager
• Sales Manager
• Product Manager

Job Profiles of MBA Executive in Marketing

• Marketing Director
• Brand Strategist
• Digital Marketing Specialist
• Market Research Manager
• Product Marketing Manager
• Sales Director
• Advertising Manager