MA Marketing Communication

MA Marketing Communication or Master of Arts in Marketing Communication is a full-time two-year Post-Graduate degree program. The Master of Arts in Marketing Communication program fosters critical thinking abilities and provides a comprehensive introduction to marketing with a concentration on marketing communications.

MA Marketing Communication Eligibility

The students must have qualified for their Graduation degree in any relevant field or equivalent qualification from a recognized University.

The aspirants should have secured a minimum of 55% aggregate marks or equivalent in their Bachelor's.

MA Marketing Communication Syllabus

MA Marketing Communication Semester-I

Advertising Management

Brand Strategy

Consumer Psychology and Research

MA Marketing Communication Semester-II

Digital Marketing and Innovation

Public Relations and Reputation Management

Promotional, Direct, and Relationship Marketing

MA Marketing Communication Semester-III

Data Analytics for Marketing Communications (Optional Course)

Creative Development- Strategy and Process

MA Marketing Communication Semester-IV

Integrated Marketing Communications Project

How is the MA Marketing Communication Course Beneficial?

As a graduate, the candidates will be prepared for marketing, advertising, and PR roles around the world and across many different sectors in specialist communications agencies, private companies, non-profits, social enterprises, and government organizations.

The aspirants may even follow a consultancy path with a view to becoming their own boss.

MA Marketing Communication Employment Areas

Advertising Agencies

Brand and Marketing Consultancy

Social Media / Social Enterprises

Specialist Communications Agencies

MA Marketing Communication Job Types

Account Executive

Brand Builder / Brand Building Manager

Content Manager

Campaign Optimization Executive / Campaign Manager

Client Consulting Manager / Customer Experience Strategist

Digital Marketing Executive / Head of Digital

Founder & CEO

Media Buyer

Marketing Coordinator / Marketing Coordinator Manager

PR Officer

Sales & Marketing Manager / Social Media Manager